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Marketing on Hold

Marketing on Hold

On hold marketing can be one of the best ways to keep a customer satisfied, patient and happy when they’ve been placed in a queue because your team has a high volume of calls to deal with.

IVR & Auto Attendants

Businesses both large and small typically have to field a lot of calls on a daily basis. Larger businesses, though, will typically have a lot more inbound calls to deal with, making the way you respond to them crucial to your overall customer relations strategy.

Voicemail Messages

The better you plan your approach to telecommunications and put the right infrastructure in place, the more likely it is that you’ll be able to deliver a better customer experience for potentially new and existing clients.

Why Choose Marketing on Hold


You’ll have been on hold at some point in your life, either on a personal or professional level. It’s never a fun experience, especially when all you want to do is talk to somebody and get your problem resolved as soon as possible.

Being stuck on hold, though, can be more of a problem than you may realise. On a daily basis, businesses put an astonishing 70% of callers on hold.

Callers are put on hold for an average of 30 seconds, and 75% of those who are met with silence or irritating pre-loaded music typically hang up after 30 seconds, too.

You may not have ever considered it, but on hold marketing is a fantastic way to navigate such a problem.

Not only does it provide customers on hold with some variety, but doing it in a carefully-considered way and with a proper strategy could also help you see uplift in other areas. 30% of customers, for instance, make a purchase when hearing about offers while they’re on hold.

One of the biggest problems with the hold system is that it represents an uneasy truce between your business and the caller on the other end.

The caller is willing to stay on hold to get their query resolved and deal with a professional member of staff. Businesses, on the other hand, simply have to put their clients on hold because of structural issues such as call volume.

Of course you want to deal with each and every customer as an individual in the best way possible. To do that, though, being put on hold is sometimes a necessity. Your customers don’t have to just listen to a constant loop of elevator music or a robotic voice constantly apologising for the delay, though.

On hold marketing done in the right way can be a personal way to reach out to customers, with an affable, real voice providing key information to the customer when they’re waiting to be dealt with. As mentioned earlier, it can also be a key for a company to advertise more of its products and services that the consumer may be interested in.

Not only can it represent a new point-of-sale, messages can be crafted to alert customers of potential waiting times and places in the queue, or provide other outlets to people so they get dealt with faster. As part of a bespoke on hold marketing package, for instance, callers could leave messages with a specific person instead of having to wait or could even be redirected to a specialist call-handling service.

Our team of business telecommunications specialists at Claritel care as much about your business as you do, and that extends to perfecting the customer journey whenever they need to call your business, whatever their problem may be.

Those problems can be solved more quickly and in more personal ways by working with a team experienced and committed to providing the absolute best in business telecommunication services. Contact the Claritel team today to find out more.

Not only does it provide customers on hold with some variety, but doing it in a carefully-considered way and with a proper strategy could also help you see uplift in other areas. 30% of customers, for instance, make a purchase when hearing about offers while they’re on hold.

One of the biggest problems with the hold system is that it represents an uneasy truce between your business and the caller on the other end.

The caller is willing to stay on hold to get their query resolved and deal with a professional member of staff. Businesses, on the other hand, simply have to put their clients on hold because of structural issues such as call volume.

Of course you want to deal with each and every customer as an individual in the best way possible. To do that, though, being put on hold is sometimes a necessity. Your customers don’t have to just listen to a constant loop of elevator music or a robotic voice constantly apologising for the delay, though.

Marketing On Hold - professional bespoke recordings for your telephone system



On Hold Marketing


professional, bespoke recordings to make your business stand out from the rest

Claritel's promise to provide us with a tailored bespoke package at a very competitive rate was delivered and I'm pleased to say that we are extrememly happy with our new service provider. The Team have provided us with fantastic customer service support right from the start of the agreement and continue to support us efficiently & promptly. we are proud to support local businesses and have no hesitation recommending their services to potential customers.
Enterprise4All – CEO, Enterprise4All (North West) Ltd
Ubuntu HR ltd recently relocated our office and engaged Claritel to takecare of our phone lines and broadband. throughout the entire process Claritel & their technical team kept me fully informed as to progress and explained in a non-Jargon, non-technical way which i could clearly understand the processes etc. They are saving Ubuntu HR over 40% on our broadband as well as the financial savings, have been an absolute pleasure to deal with.
Ubuntu HR – Managing Director, Ubuntu HR Ltd
In my role as IT manager and head of business operations at blackburn rovers community trust i have had the pleasure of working with Claritel and it has been an absolute pleasure. Claritel as a whole have a clear understanding of its target market, what the customer needs and the best value for money solutions that the customer would require. Claritel offer a wide range of services and solutions to all sectors and have a sound understanding of the perspective customers needs and can offer sound guidance and advice and are a clear example of value added, quality professionalism you would expect from a business of such stature.
Blackburn Rovers Community Trust – Head of Business Operations, Blackburn Rovers Community Trust