Marketing on Hold

Marketing on Hold

On hold marketing can be one of the best ways to keep a customer satisfied, patient and happy when they’ve been placed in a queue because your team has a high volume of calls to deal with.

IVR & Auto Attendants

Businesses both large and small typically have to field a lot of calls on a daily basis. Larger businesses, though, will typically have a lot more inbound calls to deal with, making the way you respond to them crucial to your overall customer relations strategy.

Voicemail Messages

The better you plan your approach to telecommunications and put the right infrastructure in place, the more likely it is that you’ll be able to deliver a better customer experience for potentially new and existing clients.

Why Choose Marketing on Hold


You’ll have been on hold at some point in your life, either on a personal or professional level. It’s never a fun experience, especially when all you want to do is talk to somebody and get your problem resolved as soon as possible.

Being stuck on hold, though, can be more of a problem than you may realise. On a daily basis, businesses put an astonishing 70% of callers on hold.

Callers are put on hold for an average of 30 seconds, and 75% of those who are met with silence or irritating pre-loaded music typically hang up after 30 seconds, too.

You may not have ever considered it, but on hold marketing is a fantastic way to navigate such a problem.

Not only does it provide customers on hold with some variety, but doing it in a carefully-considered way and with a proper strategy could also help you see uplift in other areas. 30% of customers, for instance, make a purchase when hearing about offers while they’re on hold.

One of the biggest problems with the hold system is that it represents an uneasy truce between your business and the caller on the other end.

The caller is willing to stay on hold to get their query resolved and deal with a professional member of staff. Businesses, on the other hand, simply have to put their clients on hold because of structural issues such as call volume.

Of course you want to deal with each and every customer as an individual in the best way possible. To do that, though, being put on hold is sometimes a necessity. Your customers don’t have to just listen to a constant loop of elevator music or a robotic voice constantly apologising for the delay, though.

On hold marketing done in the right way can be a personal way to reach out to customers, with an affable, real voice providing key information to the customer when they’re waiting to be dealt with. As mentioned earlier, it can also be a key for a company to advertise more of its products and services that the consumer may be interested in.

Not only can it represent a new point-of-sale, messages can be crafted to alert customers of potential waiting times and places in the queue, or provide other outlets to people so they get dealt with faster. As part of a bespoke on hold marketing package, for instance, callers could leave messages with a specific person instead of having to wait or could even be redirected to a specialist call-handling service.

Our team of business telecommunications specialists at Claritel care as much about your business as you do, and that extends to perfecting the customer journey whenever they need to call your business, whatever their problem may be.

Those problems can be solved more quickly and in more personal ways by working with a team experienced and committed to providing the absolute best in business telecommunication services. Contact the Claritel team today to find out more.

Not only does it provide customers on hold with some variety, but doing it in a carefully-considered way and with a proper strategy could also help you see uplift in other areas. 30% of customers, for instance, make a purchase when hearing about offers while they’re on hold.

One of the biggest problems with the hold system is that it represents an uneasy truce between your business and the caller on the other end.

The caller is willing to stay on hold to get their query resolved and deal with a professional member of staff. Businesses, on the other hand, simply have to put their clients on hold because of structural issues such as call volume.

Of course you want to deal with each and every customer as an individual in the best way possible. To do that, though, being put on hold is sometimes a necessity. Your customers don’t have to just listen to a constant loop of elevator music or a robotic voice constantly apologising for the delay, though.

Marketing On Hold - professional bespoke recordings for your telephone system



business telecoms image of a telephone system for Claritel, hosted telephony systems

On Hold Marketing


professional, bespoke recordings to make your business stand out from the rest

  • My organisation have worked with both Jordan and Jay. Jordan helped us to navigate around a text messaging system and Jay sourced and delivered mobile phones for us. Both Jay... read more

    Rizwana Mayat Avatar Rizwana Mayat
    April 17, 2021

    Working with Claritel was a fantastic experience, we found them very professional, they understood our needs and carried out the job to a very high standard. They didn't baffle... read more

    Carl Plath Avatar Carl Plath
    September 5, 2017

    Amazing service from the guys at claritel. within a couple of days had my phone line set up and great support too. would recommend to anyone thinking of installing telecoms.

    Yasin Bacar Avatar Yasin Bacar
    September 5, 2020
  • Been with Claritel a few years now and i got to say the service is fantastic, both Jay & Jordan have a fast efficient service, they are always there to... read more

    GSTAR Star Avatar GSTAR Star
    September 5, 2019

    What can I say - Claritel have been fantastic with us. Initially, Jay came to our offices to look at what we needed in respect of our telecommunications. ... read more

    Tracey Duxbury Avatar Tracey Duxbury
    September 5, 2020

    All the staff at Claritel are very professional, supportive and always willing to support customers.

    Muslim Welfare Institute MWI Avatar Muslim Welfare Institute MWI
    September 29, 2022
  • We at Aguri have been with Claritel for over six years. Their service and support is second to none. I would have no reservation in recommending them.

    Jason Ballard Avatar Jason Ballard
    July 25, 2022

    Claritel have been absolutely fantastic in managing our telecoms from one office to another without any disruptions to our service. The help, advice and service they provide you can be... read more

    Rizwan Patel Avatar Rizwan Patel
    December 3, 2019

    Excellent service as previous provider messed us around for months.

    Lynn Robinson Avatar Lynn Robinson
    February 17, 2022
  • Excellent company to deal with from start to finish. They guided us with what we actually need rather than trying to up-sell. They beat our existing quote and provided us... read more

    SDP Media Avatar SDP Media
    September 5, 2020

    Claritel have been fantastic from the start and have guided us through every aspect of the installation of our new telephone system in a polite, honest and cheerful way. Our... read more

    Donald Young Avatar Donald Young
    March 17, 2021

    What can I say - Claritel have been fantastic with us. Initially, Jay came to our offices to look at what we needed in respect of our telecommunications. ... read more

    Tracey Duxbury Avatar Tracey Duxbury
    November 22, 2019