Marketing on Hold

You’ll have been on hold at some point in your life, either on a personal or professional level. It’s never a fun experience, especially when all you want to do is talk to somebody and get your problem resolved as soon as possible.

Being stuck on hold, though, can be more of a problem than you may realise. On a daily basis, businesses put an astonishing 70% of callers on hold.

Callers are put on hold for an average of 30 seconds, and 75% of those who are met with silence or irritating pre-loaded music typically hang up after 30 seconds, too.

You may not have ever considered it, but on hold marketing is a fantastic way to navigate such a problem.

Not only does it provide customers on hold with some variety, but doing it in a carefully-considered way and with a proper strategy could also help you see uplift in other areas. 30% of customers, for instance, make a purchase when hearing about offers while they’re on hold.

One of the biggest problems with the hold system is that it represents an uneasy truce between your business and the caller on the other end.

The caller is willing to stay on hold to get their query resolved and deal with a professional member of staff. Businesses, on the other hand, simply have to put their clients on hold because of structural issues such as call volume.

Of course you want to deal with each and every customer as an individual in the best way possible. To do that, though, being put on hold is sometimes a necessity. Your customers don’t have to just listen to a constant loop of elevator music or a robotic voice constantly apologising for the delay, though.

On hold marketing done in the right way can be a personal way to reach out to customers, with an affable, real voice providing key information to the customer when they’re waiting to be dealt with. As mentioned earlier, it can also be a key for a company to advertise more of its products and services that the consumer may be interested in.

Not only can it represent a new point-of-sale, messages can be crafted to alert customers of potential waiting times and places in the queue, or provide other outlets to people so they get dealt with faster. As part of a bespoke on hold marketing package, for instance, callers could leave messages with a specific person instead of having to wait or could even be redirected to a specialist call-handling service.

Our team of business telecommunications specialists at Claritel care as much about your business as you do, and that extends to perfecting the customer journey whenever they need to call your business, whatever their problem may be.

Those problems can be solved more quickly and in more personal ways by working with a team experienced and committed to providing the absolute best in business telecommunication services. Contact the Claritel team today to find out more.

Not only does it provide customers on hold with some variety, but doing it in a carefully-considered way and with a proper strategy could also help you see uplift in other areas. 30% of customers, for instance, make a purchase when hearing about offers while they’re on hold.

One of the biggest problems with the hold system is that it represents an uneasy truce between your business and the caller on the other end.

The caller is willing to stay on hold to get their query resolved and deal with a professional member of staff. Businesses, on the other hand, simply have to put their clients on hold because of structural issues such as call volume.

Of course you want to deal with each and every customer as an individual in the best way possible. To do that, though, being put on hold is sometimes a necessity. Your customers don’t have to just listen to a constant loop of elevator music or a robotic voice constantly apologising for the delay, though.